The Washington PostDemocracy Dies in Darkness

Opinion The Trump tape Cokes join history’s other dubious product placements

A glass of soda on the Resolute Desk in 2018. (Jabin Botsford/The Washington Post)
3 min

“See, as president I could have declassified it. Now, I can’t, you know, but this is still a secret. ... Hey, bring some, uh, bring some Cokes in, please.”

— Donald Trump, apparently discussing classified documents in his possession on a recording first obtained by CNN

I’m sorry, but I can’t stop thinking about the Cokes. I just love this idea of a product being placed in the middle of activity that very much sounds like a crime. Is this Coke’s greatest triumph, or Pepsi’s? I guess if someone said something like, “I, Benedict Arnold, am about to do treason! But first, a nice sip of my favorite beverage!” I would say, “Treason is bad, but I am curious about that drink he mentioned!”

Here are some other examples of product ... placement?